Hi, I’m Yanilsa Pijuan—a brand builder, wellness advocate, and content strategist with a deep love for clean beauty, elevated storytelling, and helping brands show up with clarity and confidence online.

As the co-founder and creative lead at Nidus Essentials, I did more than build a wellness brand—I lived and breathed every aspect of what this role calls for. From developing the brand’s luxury aesthetic and designing product packaging to managing our entire content ecosystem across Instagram, TikTok, Pinterest, and email—I built Nidus to reflect intention, wellness, and simplicity. I directed and edited short-form video content, styled and photographed our products, built relationships with influencers, and created engaging campaigns that drove real results.

In parallel, I also founded The Poised Boss, a digital platform and personal brand dedicated to empowering high-performing women through mindset coaching, wellness, and productivity. I created a content system rooted in value, authenticity, and feminine energy—writing educational posts, building Reels that spark engagement, and designing branded digital tools. With both brands, I’ve learned how to balance analytics with intuition, storytelling with strategy, and luxury with relatability.

I hold a Bachelor’s in Nutrition & Food Science with a minor in Business Administration, and bring over 3 years of experience in content development, email marketing, and multi-channel social media management. I’m self-motivated, adaptable, and thrive in fast-paced creative environments where vision and execution go hand-in-hand.

This role feels like a natural next step—an opportunity to bring everything I’ve done in both beauty and wellness into a space where content and community elevate the brand.