Hi, I’m Yanilsa — a multi-passionate professional with a background in wellness, customer experience, and business operations. I’ve co-founded a clean skincare brand, launched a coaching platform for ambitious women, and supported mission-driven teams with heart, hustle, and strategy. As a former military wife and mom of three, I’ve mastered the art of adapting, multitasking, and staying two steps ahead skills I now bring to every brand I support.

About Me

“Built from Scratch. Rooted in Purpose.”
I’ve spent over a decade in the wellness and beauty space — not just building brands, but managing every moving part behind them. From handling vendor orders and customer service to organizing events, marketing campaigns, and daily operations, I’ve done it all.
But what makes me different? I bring heart into the hustle. Whether I’m managing a tradeshow, responding to a customer, or solving a last-minute packaging issue, I treat every task like it matters because it does.

Highlights:

  • Co-founder of a successful wellness e-commerce brand

  • Creator of The Poised Boss — empowering women in wellness & productivity

  • B.S. in Nutrition & Wellness/ Minor in Business

  • Former military spouse — resilient, grounded, and ready for anything

  • Bilingual: English + Spanish

Yanilsa Pijuan-Sales and Marketing Support

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Yanilsa Pijuan-Sales and Marketing Support *

The Poised Boss – Founder
Wellness & Productivity Platform | 2022–Present

  • Created and launched coaching programs focused on time management and wellness

  • Built email marketing sequences, sales pages, and downloadable PDFs

  • Grew community through organic content, storytelling, and brand partnerships

Nidus Essentials – Co-Founder & Director of Operations
E-commerce Wellness Brand | 2019–2024

  • Managed all customer service, wholesale accounts, and backend operations

  • Coordinated sampling, packaging, and fulfillment with vendors and suppliers

  • Organized pop-ups and tradeshows across multiple cities

  • Oversaw social media presence and created brand-aligned content

  • Visual Design: Styled and photographed all products with a high-end, clean aesthetic. Designed packaging, labels, and social templates.

  • Short-Form Video: Shot, edited, and posted Reels and TikToks (texture videos, benefits breakdowns, behind-the-scenes).

  • Influencer & UGC: Built micro-influencer partnerships and reposted user content to build trust and awareness.

  • Email Marketing: Wrote and designed flows and campaigns using Flodesk, focusing on storytelling and product education.

  • Platform Management: Managed Instagram, Website, and TikTok day-to-day; analyzed performance to improve content ROI.

Styled and shot product photos and videos with a luxury aesthetic using minimal props and natural lighting

Organized pop-ups and tradeshows across multiple cities